1. Analyze Keywords With The Google Keyword Planner
Go to www.adwords.google.com and sign in with your Google Account or create an account if you don’t have one. Once the page loads, you will see a page similar to the one below.
Head over to “Tools”on the top and select “Keyword Planner”. Once the Keyword Planner has loaded up, click on the third option and paste in your list of generated keywords. The maximum number of keywords you can input is one thousand but you can submit an Excel file and analyze 3000 instead. Hit Submit.
For the keywords you inputted, you will see many terms which describe CPC, searches per month and more. Here is a quick guide to all those terms:
- Searches –This column tells you the number of searches a keyword phrase receives each month, globally. You would need a keyword to be receiving more than 1000 searches a month. This would equate to about 33 views a day for a new article which is a lot. Much debate goes into the number of searches that a keyword gets because some target 5,000 and others 10,000. It really depends on your level of SEO so for now, stick with the 500-2000 range.
- Competition –The Keyword Planner is originally designed for those who use AdWords, Google’s advertising platform. By saying “competition”, this refers to advertising competition. Advertisers placing ads on certain keywords pay more than others. When someone clicks on their ad, there is a set price for that ad depending on the keyword. This does not refer to the competition that websites have in search results.
If your website is a business and you want your visitors to convert well (becoming a customer), select keywords with a higher cost per click. This is because they are “business words”, ie: keywords that bring customers who will convert rather than leave.
- Suggested Bid –This means “Cost per Click”and is the amount of money an advertiser would pay for one click of an advertisement to do with that keyword. Don’t push yourself in writing articles with a high CPC, I generally wouldn’t look at it as it has no impact on traffic.
2. The Stats You Should Aim For
You see all the stats about each keyword and wonder to yourself about which keywords are worth chasing. Basically you need to find keywords which are have the following monthly searches. 1000-4000 Monthly Searches:
1000-4000 Monthly Searches: The sweet zone is in this region simply because it will result in a large amount of traffic and competition won’t be as high. 1000 monthly searches may not seem much when you break it down to a daily number but for a beginning website, 30 daily hits on one page is great.
If you wrote ten articles/ created ten pages in the 1000 range where competition isn’t tough, you will get about 300 people accessing your website every day! That is a lot for your business or website! Especially when you are starting out. Once you build up an authority, you can start aiming for higher monthly searches such as 2000 all the way up to 5000 (assuming that PR 1-3 websites are ranking).
3. Looking For “Product” Words?
The best way to find keywords that are going to lead to a higher conversion rate or higher rate of purchasing your products is to find keywords with a high CPC (cost per click) usually in the region from $ 3-12. However, the higher the CPC gets, the higher the competition becomes. So pick a keyword with a CPC that is typically in the $ 3 to $ 7 range. Anything above that range, and you’ll find it impossible to rank for those keywords.
Since companies are bidding for these keywords (and are willing to spend their advertising budget on that keyword), it’s clear that the people searching for this keyword have some cash to spend and need to do it pretty soon. You can see why those companies are desperate to get those searchers looking at their website.
4. Generate New Keywords Using GKP
As well as checking the potential of keywords, you can also generate new ones related to that niche. It is quick and easy to do this.
Go to www.adwords.google.com and sign in with your Google Account. Once the homepage loads, click on the Tools tab and then “Keyword Planner”.
This will bring you to the Planner. Click on the First option and input some of your targeted keywords. Keep them fairly broad, eg: netbook accessories. You should get about 600 + keywords from this and you can download the list (if your computer can open CSV or Excel files). You can analyze them and pick a few golden nuggets of keywords.
5. Get Super Profitable Keywords No One Is Using Yet
This simple yet amazingly effective hack will give you highly profitable keywords that nobody has seen yet. This means that you can rank easily for these keywords and get huge traffic!
Go to the Keyword Planner homepage using the tutorial above. Select on the first option, “Search for new keyword and ad group ideas”. In the dropdown menu, it will give you three options. Go to the second option which allows you to input a URL.
In this section, input one of the following URL’s:
Pinterest Boards –Search on Pinterest for your keyword, eg: “making soap”and get the URL for one of the boards.
Blog Posts –Do a search on Google for your desired keyword and copy the URL of a popular, high traffic blog post.
BuzzSumo –This site shows you the most shared content in your niche. Input your niche (eg: makeup) and copy the links of the first few results.
By inputting a URL, the tool will show you all the keywords that are directing traffic to that site. These keywords are usually hidden from public view, but they are yours to enjoy!
6. Get Visual Data On Long Tail Keywords
Need some long tail keywords? This tool will give you a very unique perspective on long tail keyword research. Simply type in the start of a question such as “why am i” or “why doesn’t she” and you’ll see the innermost thoughts that people have. Results such as “why am I single”, “why is she avoiding me” and “why is she wearing leggings” crop up, as well as search volumes and competition for those questions. It’s not the best keyword tool, but it is quirky and makes research a little more interesting! Play around with it, and you’ll discover some very interesting insights into the minds of the public. (www.hint.fm/ seer)
7. Get Commonly Asked Questions/ Statements/ Long Tail Keywords
This is yet another tool I have discovered on my travels. It’s called Answer The Public (www.answerthepublic.com) and it basically provides an entire list of questions which people have asked on Google. You type in a broad keyword such as “dresses” or “cars” and this tool will generate over one hundred questions related to that keyword such as “how dresses changed over the years”, “what dresses to wear in winter” or “where to buy dresses in Toronto”.
It will also generate over hundred statements about that topic such as “dresses with short sleeves”, “dresses which suit short hair” or “prom dresses near me”.
This tool is amazing, there’s no other way to say it. The best part about it is that it generates the questions in a visual “wheel”, and it’s quite a sight. For some long tail keywords and frequently asked questions, you won’t find a better tool.
8. Get Keywords From Your Friends and Colleagues
With the shift to Google Hummingbird and keywords becoming more conversational, it’s a great idea to get keyword suggestions from your friends and colleagues. They can provide you with more ideas and suggestions than any keyword tool.
The best way to do this is with a new tool which can be found at www.seedkeywords.com. This tool allows you to input a “scenario” such as “What would you search for on Google, if you wanted ideas for Christmas gifts?”. The tool will generate a unique URL to this scenario, which you can send to your friends and colleagues at work. By clicking the link, they will be asked what keywords they would type into Google for that topic. You can then analyze the keywords and see how they fare in terms of traffic with the Google Keyword Planner!
It’s a quick and easy way to get more keyword ideas from your friends, family and colleagues, without annoying them!
9. Keyword Eye
Get a wildly different perspective on keyword research! This uses imagery (size and colour) to illustrate keyword data. Enter a keyword into the tool and it’ll generate tens of keywords in a “word cloud”style. Bigger keywords have more monthly searches whilst the competition of each keyword is illustrated by a colour.
Red is for high competition, yellow for medium and green for low competition. It’s perfect when searching for new ideas and always leads to that “creative spark”. It’s quite a refreshing way to do keyword research!
This website is a real treat. It is not a keyword tool at all but a dictionary. It provides definitions for words but also displays “similar words”along with them. You can get more than a hundred “related words”per keyword that you input. Eg: I search for the word “SEO”on the tool. I get a pile of definitions for what it means but at the top of the page, there are more than one hundred SEO-related terms! Many tools just spew out closely related terms but this understands the actual meaning behind the word. For example, “spamdexing”, “crawling”and “keyword research”are included on the list. Copy all these words and get analyzing!
11. Access Over A Trilion Keywords at Wordstream
Get a boatload of new keywords with Wordstream. With over a trillion keywords in their database, you’re bound to find some very profitable keywords indeed. I just wish I knew about this sooner. It’s free too, meaning you don’t have to spend lots of money on keyword research. (www.wordstream.com)
12. Google Trends
The homepage displays trending searches in the past few hours. If you want a publicity boost, you can write on a trending search term. Check out the top ten trending keywords and see if you can write on any. You can also search for your targeted keywords and see if they are popular today.
You will be shown a graph on the popularity of your keyword over time, and what its predicted forecast might be. The tool will generate some new keywords at the bottom of the page too, giving some extra ideas.
13. Forums Contain Keyword Gold
Take a scroll through forums and QA sites and you’ll see that the questions people ask can easily be turned into keywords you can research. If someone’s asking it, chances are, hundreds of others are probably wondering what the answer/ solution is too. Check our QA sites such as Yahoo! Answers and Quora. Also, check out forums such as Reddit and search for forums in your niche using this search string: “[niche] forum“.
Search for questions on the forum and statements that are being brought up on the forum. Try to turn these into keywords, and analyse them using the GKP!
14. Get The Keywords That Are Sending Traffic To Your Competitors
What keywords are sending the most traffic to your competitors? You’d be very surprised. With SpyFu (www.spyfu.com), you get access to the hottest keywords that are sending traffic to your competitors. you get access to the hottest keywords that are sending traffic to your competitors. You also get insights on the amount of clicks that those keywords are bringing to the website, which is a very rare metric to get.
You also get access to the most profitable ads that they have been putting up on Google AdWords. This is great because you can see what keywords have been generating them the most clicks. It’s often a waste of money doing “experiments” (which ad gets more clicks, A or B?) on Google AdWords or testing which ad is most effective. With this tool, you get the results to the experiments your competitors have been doing immediately. SpyFu offers an incredibly vast amount of information on the keywords you’re competitors are using. It’s probably one of my favourites and whenever I need some ideas, I also head over to it.
15. Use Google Wild Card Suggest
Google have their own wild card operator which means you can generate words. You may have used Google Autosuggest find more keywords to target. However, the suggested words don’t appear until the end of the phrase. With the wild card operator, Google will suggest random yet frequently searched words to replace the wild card operator. In other words, a Google Autosuggest search may yield something like, “books for teens”. If you placed a wild card operator in the phrase, “_ books for kids”, you would get phrases such as “best books for kids”, “nonfiction books for kids”, “colouring books for kids” appear.
The wild card operator is denoted by an underscore (_) or an asterisk (*). Very few know of this tactic so use it to your advantage!
16. Get Keywords That’ll Be Massively Searched For In The Future
It’s time to have a massive opportunity over everyone else. Get out your crystal ball and start looking for keywords that will be searched for massively in the future. Since it takes about three months for a webpage’s SEO work to kick in, you can start early by ranking for future keywords now.
Type dates after your keyword, such as “marketing 2016” or “Christmas men’s gifts 2016”. Really, all you need is your niche followed by the year. People are going to be searching for these keywords in their thousands (or millions) when the time comes, so be the first and seize the opportunity. As the saying goes, the early bird catches the worm.
Also, focus on highly anticipated product launches which are going to take place a few months or even a year from now. For example, “apple watch launch” or “google glass launch”.
17. Go Local
If you have a local business, it would be foolish not to go for keywords aimed at your local area. Instead of trying to rank for “gardening center” would be absolutely impossible to rank for on page one. Instead, try ranking for keywords such as “garden center Bristol”. Take the size of the area into account too.
Keywords such as “gardening center arizona” would be more difficult to rank for than “gardening center phoenix”. Again, check search volume for the smaller town, larger city or area (province, state, county) and see which is most profitable and has the least competition.
18. Get “Urgency Keywords”
People that search for things like “flower delivery same day” or “Valentine’s gifts next day” are more likely to buy something since they need something fast. These keywords emit a sense of urgency so you can cash in by providing a same day delivery. You can prepare for this by including “same day” or “next day” in your keywords if you are an online business.
19. Get “Spammy” Keywords
These keywords promise things that don’t exist such as “how to grow hair in one week”, “rank website in 24 hours” or “lose two stone in one day”. Trying to propose these is simply nonsense and searching for any of these results in a lot of spammy, poor quality websites ranking. You know those online ads you see that propose a “weird tip that you can use to lose weight”? Those websites usually are nothing more than scams.
However, you can create an excellent piece of content which legitimately helps people with their problem. Start off by saying that such an idea is impossible, and then, offer alternatives instead. For example, say that trying to grow back your hair in one week is never going to happen but there are other measures you can take to get your hair growing back in a month. It might not answer their specific query, but it’s a whole lot better than paying a visit to those scam websites!
Since your article is of a very high quality, it’s going to rank first because all the other websites are spam (which we all know Google hates).
It’s important not to choose overly spammy keywords (like “payday loans” for example), because they’ll only ring alarm bells for Google. Keep topics on the safe side, and don’t go overboard on this strategy!
20. Targeting An Older Audience? Use Bing
If you are in a niche that has an older, less tech savvy audience – you may need to focus on keywords which can be found on Bing. Go to the Bing Keyword Planner at http:// www.bing.com/ toolbox/ keywords and search for your desired keywords.
21. Don’t Place Your Keywords Into The Meta Keywords Tag
Once you have a keyword list that you want to target, do not place it into the meta keywords tag. Google doesn’t value this HTML tag anymore and it’s just way for competitors to see what keywords you’re targeting which means a lot of stolen keywords. A lot of old school SEO websites still recommend the meta keywords tag, but Google stopped placing value on it six years ago. There’s no point trying to make that tag work now.