1. Use Your Keywords Through Creating Webpages or Content
Once you find keywords you need to make them work for you. That means, bringing customers, leads and ultimately, revenue to you and your website.
You need to create either webpages or content surrounding the keywords that you’ve picked. If you are a local business wanting to get more traffic to your website (from those keywords), you need to make webpages about your business and what you offer to customers using the keywords in the title. For example, if you provide web design services to clients in London, you’re keywords would be “web design London” and you’re homepage title could be something like, “Web Design In London: Making Beautiful Websites Since 2007”. You would then place the keywords in the relevant places as mentioned below.
Once you have an initial set of webpages, you can then start creating content targeting other keywords that you have found. Content can take in the form of a blog post, infographic or video –and usually solves or answers the problems that are in your niche, eg: “how to be a successful author” would be a good keyword for someone to target that offers marketing for authors.
2. Place Your Keywords In Relevant Places
For a fully optimized page, adding keywords in the right places is essential. You need to have a special keyword in mind when creating your content. By targeting a certain keyword phrase, and placing it in the relevant areas, you are telling Google that your content is about [your keyword] in a sure-fire and clear way, meaning it’s relevant.
When you don’t really know what you’re targeting, you probably have everything all over the place, giving little results. By knowing the keyword you are targeting, you can analyze the page’s position in the rankings, crush any competition you have and more. There are 5 exact areas to drill your keywords in.
- Title (H1 Tag) –With keywords, Google puts the most weight on the Title Tag. In HTML speak, it’s known as the H1 Tag. Make sure that the keyword is clearly in the title. Make sure your title is no more than 65 characters, or else it will be chopped off in both search results and on social media.
- URL –Make sure to only include the keyword phrase you are targeting in the URL. Don’t keep unnecessary words such as “and”, “a”or “guide”. I have found that including just the keywords in the URL tend to be valued more by Google. The URL can always be different to the title of the content, so keep URL length to a minimum.
- Meta Description –This is the summary of your article (appears on Google rankings) which gives you an overview on what the content is actually about. Google don’t value the keywords in this. The description is merely used to grab people’s attention and clinch the click. An effective description should pose a question, add juicy promises and get people excited about what the page has to offer. Keep sentences short and to the point. Lead off the summary with an ellipsis “…”to make people curious and click to read more. Here’s an example:“Learn how to make pink lemonade, in this illustrated guide! Get all the tips and tricks for a juicy and refreshing drink. This lemonade is so good that…”The words underlined appeal to the desires of people and make them want to read more. My article has tips and tricks (some exclusivity there!) and offers an illustrated guide. The ellipsis leads to a little mystery, who knows what’s next? Stay within 160 characters, or else it will be chopped off.
- First 100 Words –In the actual article itself, Google focus a little more on the first 100 words than everything else, so make sure that you insert the keyword phrase you are targeting. This will officially pay tribute to what your title, subheadings and meta description are all about.
- Content –When you write about the keywords, you will naturally include them in your content without even realizing it. When the Googlebots crawl your article, they don’t actually crawl small, non-important words like “and”, “the”or “a”. Instead, they only crawl instances of keywords. For example, on an article about laptops, they would index “dell, “review of toshiba”, “laptop accessories”, “laptop extras”and so on. These words are taken into account when Google ranks you. Keep a constant focus on the keyword phrase you are targeting.
3. Place Targeted Keyword At Start of Title
If possible, you should put the exact keyword or keyword phrase at the beginning of the title. Google have stated that titles with the keyword in the first 3-4 words do better than those without. So instead of “A Detailed Guide to Planting Tomato Seeds”you could say “Tomato Seeds: How To Plant”.
4. Watch Out For Keyword Stuffing
Some think that the more they insert keywords into content, the higher they’ll rank. This technique is called keyword stuffing. It can end up pretty bad with webmasters including the keyword hundreds of times in their content. That used to work in the past, (back in the darker, black hat days) but not anymore. Keyword density is the amount of times your keyword appears in your content divided by the total number of words. So, if I used the phrase “make lemonade”twenty times and I wrote 1500 words, my keyword density would be 20 / 1500 x 100 = 1.33%. You don’t need to worry at all about keyword density. It’s a thing of the past and is a very weak ranking factor. Just bear in mind that your targeted keyword shouldn’t have a keyword density of over 3%. Anything more than that, and you are entering the danger zone.
5. Keyword Variations
You should add variations of your keyword throughout the content. You can find variations of keywords in Google’s Related Searches box. Do a search of your target keyword on Google and scroll down to the Related Searches box. You should find plenty of variations of the keyword. Include these into your sub-headings and text for an added relevancy boost.
6. Want to Start Using Paid Keyword Tools?
The free tools that I have mentioned provide pretty much everything you need for keyword research from keyword generation to keyword analysis. All the tools that I’ve mentioned until now are completely free and will probably remain that way. However, if you want to simplify the keyword process and make it faster, paid keyword tools might be an option for you. I’m not saying that you need paid tools but if you feel like you want to cut down the time you spend on keyword research, paid tools offer the advanced functionality that provides that. For generating long tail keywords and their monthly Google searches, try out LongTail Pro. You need to input a single keyword such as “Italian cooking” or “keyword research” and it will generate hundreds of popular long tail keywords you can use immediately to start ranking. The free alternative would be Google Keyword Planner and Ubersuggest.