Simply defined, SEO is the act of assisting the search engines to find your website and thus improving the status of your ranking. Most people only look at the top page worth of results after typing a search term, and very few people scroll beyond the second or third page. So any search engine success is greatly affected by your ability to be on the first page and to stay there. Hence the need for smart SEO practices.
Google is well aware of this and spends much effort to educate users with literature and video on how to do this in ways that are both beneficial and done with integrity (or White Hat).
From Google’s SEO Starter Guide;
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
It’s the job of search engines to find sites matching the criteria that people are looking for. Obviously it’s best if search engines list your site as a place of interest for anyone using terms related to your subjects. To begin, you’ll almost surely start out deep in their results, like on page 20, but over time you’ll climb ever closer to the first page by adhering to the advice that follows. Eventually you will make it to page one.
Years ago when I first created an internet presence and searched for my own name, I came up on page 17 and felt discouraged. In time I slowly climbed closer to page one even though my name is fairly common. There are approximately 600 people in the US with the name “Jason Matthews.” Worldwide there are perhaps 800. Many of these people are referenced online, and in a “name branding” way we’re all in competition with each other to be on the first page. Fortunately, my websites now experience decent search results for my name and, more importantly, for my subjects of interest. I will talk later about not only optimizing for your subjects but also branding yourself.
Although in a funny way, you don’t need to worry about the search engines finding your website. They will find it; I guarantee that. To know immediately if they’ve found it or not, simply type in the entire URL into the search box as in http:// example.com and see if it comes up at the top of the list. If it’s not there, have no fear. It usually takes up to two weeks before they index a site. Give it some time and try again. I’ll instruct how to submit your sites directly to Google and many other search engines, but even if you don’t they will still find it. How do I know? Because Google Alerts is set up to notify me on subjects like my name, books, the download pages for my ebooks, etc., whenever anybody on Earth posts something on those items. It doesn’t seem to matter how trivial or tiny the posting or the website is; like the concept of George Orwell’s Big Brother, Google knows what’s happening in Cyberworld.
However, you absolutely do want to maximize the recognition of search engines like Google and Bing to not only find you but to associate the site with what you’re trying to accomplish. That means not only does Google see your site specializing in African coffee, for example, but that it believes you really know everything about African coffee because of the factors Google considers important. There are many ways to help in this regard, but remember this takes time. Search engine indexes also place value on visitor numbers, inbound links and how long a site has been in existence, and they prefer established sites with lots of data, incoming links and recorded visits over newer ones. Be patient and give it time as in weeks to months or sometimes even a year. As long as you stay diligent with the advice that follows, your sites will climb in the rankings slowly but surely.
GOGFP Step # 2. Be patient and treat SEO like a diet or exercise program. It takes time, and the results will be great if you remain persistent.
Remember; I’m about to share the central SEO tips, the same factors that got me to Google’s first page in a short time. Please remember that these are basically shared in order of importance. In general, the ones at the beginning are more important than the tips at the end. That’s been true for me so please put most of your emphasis on the beginning SEO tips, although they each are important and will vary depending on an individual’s needs.